Modern Motor Starters Made Simple: Why the M100 Is an Industry Favourite
In industrial environments where performance and protection are critical, outdated motor starters can slow you down—or worse, lead to costly breakdowns. That’s why more engineers are switching to the M100 Electronic Motor Starter by Rockwell Automation.
At Staro Process Control, we help you make the right upgrades, and the M100 is a next-generation solution that’s built for modern industries that demand more with less.
Smarter Start-Up, Smoother Operations
Forget bulky components and tangled wiring. The M100 Electronic Motor Starter is an all-in-one starter that combines the roles of multiple devices—streamlining the motor starting process from installation to runtime.
Its point-on-wave switching technology is engineered for precision timing, reducing electrical stress during startup. This means:
Less noise and vibration
Fewer maintenance issues
Reduced wear on equipment
Smooth starts = longer equipment life and greater energy efficiency.
Simplified Wiring, Rapid Integration
What used to take hours now takes minutes. The M100 is a tool-free, pluggable solution that simplifies wiring and drastically cuts down on build time.
Why it matters:
Modular setup reduces design and panel complexity
Push-in wiring makes installation quick and secure
Enables faster commissioning and retrofits
Need to upgrade an existing panel? No problem. The M100 is designed for flexibility in retrofit and greenfield projects alike.
Explore more on our Automation Panels and Retrofitting Services
Built-In Intelligence, No External Components
The M100 doesn’t just start motors—it thinks for them. With embedded diagnostics and advanced motor protection, it actively monitors system health in real-time.
Key advantages:
Overload and short-circuit protection
Phase loss detection
Predictive maintenance data available via diagnostics
Optional Safe Torque Off (STO) variants for safety-critical operations
This kind of integrated intelligence makes it a standout in environments where uptime and safety go hand-in-hand.
Designed for OEMs and Industrial Plants Alike
Whether you’re an OEM building compact control panels or an end-user managing plant-wide systems, the M100 is built to adapt.
Perfect for:
Manufacturing
Food and beverage
Water treatment
Material handling
Warehousing and logistics
This universal compatibility ensures you only need one starter model across multiple applications—simplifying sourcing, training, and maintenance.
Need help matching a starter to your application? Our technical support team is here to assist.
Safer by Design
Complying with safety regulations has never been this easy. The M100 includes certified options for functional safety and is built to reduce risk across the board.
STO meets SIL 3 / PL e safety levels
Reduces the need for external safety relays
Enables machine builders to meet global safety standards
Fewer parts, less wiring, and increased peace of mind.
Why Partner with Staro Process Control?
We’re more than just suppliers—we’re automation problem solvers. With years of experience and a solid partnership with Rockwell Automation, we provide more than just products—we provide solutions.
What you get with Staro:
Expert product matching and consultation
Countrywide delivery and support
A trusted source for Rockwell-approved technology
Discover more Rockwell Automation Components
Let’s Get You Started
If you’re ready to transform the way you start and protect your motors, the M100 is the future-forward solution your system needs.
Reach out to Staro Process Control today to request pricing, book a consultation, or speak to an expert about your application.
✅ Quick Summary:
Integrated motor protection and control
Compact, tool-free installation
Safe Torque Off options available
Ideal for OEMs and industrial upgrades
Available now from Staro Process Control
Do you keep stock of the products you promote?
Yes , we keep a comprehensive stock of fast moving items.
If you do not have it in stock , how can you help me?
If the item you are looking for is not in stock, we , upon order acknowledgement from you, will place the item order on our suppliers for soonest delivery.
How do I get an account?
We treat each customer on their own merits , however, when you become a recurring customer we will go through the credit application process, upon success of such an application we will grant you an account with agreed upon payment terms.
Will I get to speak to someone when requiring support on specific product technologies?
Yes, you will speak to a person for your support requirements. We have product Specialists for each of the product ranges we are authorised to distribute. We also have an Internal Sales team that will follow up on your requests as required.
HEAD OFFICE
17 Venus Street, Sasolburg, 1947
+27 (0)16 971 3333
SECUNDA BRANCH
16 Steenkamp Street, Secunda, 2302
+27 (0)17 634 7011
sales@staro.co.za
